Top 5 Social Apps Performance on Android in Brazil Q4 2021

In Q4 2021, the performance of the top 5 social apps on the Android platform in Brazil varied significantly, according to Sensor Tower data. Here’s an overview of the weekly trends for Instagram, TikTok, Helo - Humor and Social Trends, Auxílio Brasil GovBR, and Oasis - Start your second life.

Instagram saw a fluctuating trend in weekly revenue, starting at around $6.3K and ending the quarter at approximately $2.8K. Weekly downloads for the app increased notably towards the end, peaking at about 648K in the final week of December. Active users remained relatively stable, ending the quarter with around 60.5M users.

TikTok experienced a steady increase in weekly revenue, peaking at around $114K in the week of December 20. Downloads saw a significant rise towards the end of the quarter, reaching approximately 684K in the same week. Active users showed a slight increase, ending the quarter with about 51.1M users.

Helo - Humor and Social Trends did not generate any revenue but saw a consistent increase in downloads, peaking at roughly 570K in the final week of December. Active users also grew steadily, ending the quarter with around 1.4M users.

Auxílio Brasil GovBR had no revenue but experienced a dramatic increase in downloads, especially in mid-November, reaching approximately 1.1M downloads in the week of November 15. Active users peaked in the same week at about 2.7M but saw a decline towards the end of the quarter, finishing with around 1.6M users.

Oasis - Start your second life showed a modest revenue increase, peaking at about $327 in mid-December. Downloads were highest in late October, reaching around 407K. However, active users saw a decline towards the end of the quarter, ending with about 289K users.

These insights are based on Sensor Tower data, and more detailed analytics can be found on their platform.